Agentic Finance Solution
The commercial backbone for autonomous agent-to-agent ad operations
Trusted globally by leading companies
The Headless Advertising Finance Sub-Ledger
You don't just need faster billing; you need autonomous financial governance. AdFinance acts as your active headless sub-ledger, enforcing your commercial guardrails, from credit limits to complex framework agreements, before a single invoice is ever sent.
AdFinance's Benefits
Streamline operations. Ensure security. Incorporate agility.
Agentic Execution. Accelerated Revenue.
Don’t let manual operations slow you down anymore. Our agents actively execute tasks, from initiating billing to reconciling revenue, acting as an autonomous extension of your team to drive efficiency, enforce guardrails, and achieve business outcomes.
Orchestrated Efficiency
Invoicing Agent
With simple chat commands, this agent can help initiate, schedule, customize, automate, and adapt billing to suit your goals.
Month-End Agent
Close the books in minutes, not weeks, with our Month-End agent dramatically accelerating your closing timeline and ensuring audit-readiness.
Revenue Recognition
Automate complex revenue distribution rules across entities and publisher partners to ensure reconciliation in an easy audit-proof way.
Guardrail Engine. Audit-Ready Control.
Protected by Salesforce rigid security protocols, our Guardrail Engine actively enforces framework agreements, dynamic pricing, and commitment targets in real-time. We validate every autonomous transaction to ensure strict commercial margin protection.
Control Characteristics
Human-in-the-Loop
Retain full control with AI that prepares billing for your approval, backed by industry-leading security standards.
Agentic Gatekeeper
A secure firewall that conducts pre-invoicing checks to ensure all deals result in clean, auditable records for your team.
Financial Forecasting
Establish a 360-degree overview of all your campaigns to enable on-the-fly, accurate revenue forecasting and reporting.
Future-Proof Adaptive Scalability
Markets shift. Models evolve. Your finance system shouldn’t hold you back. AdFinance gives you the agility to adapt billing models, update invoices, and incorporate new payment flows - while staying in sync with your strategic goals and operational needs.
Flexible Features
Flexible Invoicing
Reduce rejection rates by splitting or merging invoices to match client preferences exactly, accelerating payment cycles.
Global Operations Support
Seamlessly manage multi-entity and multi-currency transactions to support international growth without operational friction.
Protocol-Agnostic
Route RFPs from any buyer framework (AdCP, AAMP, Google A2A) into one unified settlement layer, protecting your profit margins.
Your New Agentic Financial Workforce
The first solution where agents actively manage billing, not just report on it.
Month-End Agent
Autonomously organize items to drastically accelerate your closing timeline.
Invoicing Agent
Execute precise billing runs instantly with a single command.
Agentic Revenue Recognition
From Days to Minutes
Accelerated Cash Flow
Invoice right after Delivery Data confirmation
Zero-Discrepancy Invoicing
Audit-Ready Financial Data
The Impact of AdFinance Intelligence
Our agentic finance solution helps businesses bring speed, accuracy, and insight to every transaction. Whether you’re a leading retailer, media powerhouse, or a small marketing agency, AdFinance streamlines complex billing, reconciliation, and reporting. Say goodbye to manual processes and hello to financial clarity. Get in touch to see how AdFinance transforms your bottom line.
Explore the Full Headless Suite
Connect our solutions with your existing technology, or combine them to build one powerful, unified aggregator platform.
Revenue OSOmnichannel Ad Management. Built for media buyers and sellers, this solution helps streamline operations and accelerate ad revenue growth.
Ecosystem Connectivity. This connectivity hub links your OMS to some of the world's leading ad platforms for real-time data flow and unification.
Maximize Ad Profitability. This self-service portal solution automates your long-tail ad sales and helps you capture untapped revenue.
We will help every step of the way
Comprehensive support for every stage of your AdFinance journey
Extensive Knowledge Base
Find instant answers with our in-depth online documentation and tutorials.
Intuitive Platform & In-App Guidance
Built for simplicity, AdFinance offers contextual help and guided walkthroughs to get you started quickly.
Unlock Enhanced Support
Flexible support plans with dedicated success managers, faster SLAs, and expert access - tailored to your business needs and growth.
Have a question about AdFinance? Our Sales team is ready to assist.
How customers use AdFinance to scale
Before ADvendio, Webedia lacked a purchase order system, leaving AdOps unable to validate orders and sales teams blind to inventory. Proposals were sent without certainty—risking overbooking, delivery failures, and customer dissatisfaction.
With ADvendio, Webedia unified sales and AdOps on one platform. Real-time inventory access, streamlined invoicing, and advanced campaign setup, like geo-targeting and segmentation, transformed operations and improved delivery accuracy.
Where High Standards Meets Reliability
Trusted by customers, backed by independent reviews, and built for enterprise-grade security and reliability. View Trust Center
Close The Books In Minutes, Not Weeks
Find out more about our streamlined, intelligent, and agile finance solution today
FAQs
Your frequently asked questions about AdFinance, answered.
Can AdFinance integrate with my current OMS?
Yes, AdFinance offers seamless OMS integration, adapting flexibly to your existing stack without requiring vendor lock-in or platform replacement.
How does AdFinance integrate with our existing technology stack?
We provide a comprehensive suite of integration options to ensure a seamless fit within your unique ecosystem:
- Standard Connectors: We offer a growing library of ready-to-use, out-of-the-box integrations for popular industry systems.
- Flexible APIs: For any other system, our powerful and well-documented APIs are highly configurable, empowering your team to create tailored connections that fit your exact workflows.
- Expert Integration Services: Our professional services team routinely partners with clients to deliver specialized connectors, ensuring perfect alignment with unique data structures and compliance needs.
How secure is AdFinance?
We are ISO 27001 certified, GDPR compliant, and we completed our SOC 2® examination in July 2026. AdFinance is also built natively on Salesforce security infrastructure, meaning your data is protected by the same enterprise-grade encryption and compliance protocols that are audited regularly.
How does AdFinance give us visibility into changes across financials, campaigns, and approvals?
AdFinance ensures compliance with a customizable, auditable trail of financial, campaign, and approval changes – providing full visibility into who made updates, when, and what changed, directly within Salesforce.
What safeguards does AdFinance use to keep ad spend data accurate and aligned with enterprise financial systems?
AdFinance synchronizes ad spend data in real time, automates delivery imports, and reconciles with finance systems – ensuring accuracy, transparency, and compliance across platforms with detailed audit trails.
In what formats can we extract historical financial and campaign data for external reporting or compliance needs?
AdFinance enables standardized exports of financial and campaign history in CSV, Excel, or UBL 2.0 XML formats – supporting seamless integration, reconciliation, and full auditability across enterprise systems.
Can we customize AdFinance workflows to match our financial processes?
AdFinance adapts to your financial policies with configurable approval workflows, billing rules, and reconciliation processes – leveraging Salesforce automation, custom rules, and integrations for compliance, accuracy, and enterprise flexibility.
How does AdFinance scale to support complex global operations?
AdFinance supports multi-entity, multi-currency, and multi-market operations with flexible workflows, deep ad platform integrations, and compliance-ready automation – ensuring scalable, enterprise-grade ad operations across regions and business units.
How is ADvendio using AI?
ADvendio is evolving beyond a traditional OMS to become the definitive Agentic Commerce Infrastructure. We leverage AI to enable autonomous, agent-to-agent advertising transactions at scale, natively supporting industry protocols like IAB’s AAMP and AdCP. Built securely within Salesforce, our AI strategy guarantees strict multi-tenant data sovereignty, bringing the intelligence directly to your commercial data without ever compromising privacy. Our AI agents orchestrate your entire omnichannel ecosystem, from cross-channel planning to unified billing, driving unprecedented efficiency. At the core of this autonomy is our proprietary Guardrail Engine. You define the absolute boundaries, framework agreements, margin validation, credit limits, and brand safety, and our AI agents execute flawlessly within them. Powered by a highly efficient, token-lean architecture, ADvendio is not just an automation tool; it is the secure, scalable AI backbone for the future of your commercial operations.
How is pricing structured - per user, usage-based, flat fee?
Our pricing for AdFinance is tiered as follows:
- Growth Tier: Automate your billing. Eliminate errors. Speed up cash flow.
- Business Tier: Gain total visibility. Scale across markets. Make smarter financial decisions.
- Enterprise Tier: A complete, tailored financial transformation for your media business.
For a complete breakdown of features and pricing, please contact our Sales team.
Franck Haible
Project Manager" Thanks to ADvendio, the sales, AdOps and finance teams share the same tool, which has allowed for better information sharing, time savings and a reduction in the risk of errors. "